Videos are one of the most engaging forms of content and have recently been taking over social media pages and company websites. That being said, video production has become a vital part of marketing strategy for most companies.

However, video production demands high standards of efficiency something many companies need to work on to maximize client outreach.

So, this article will quickly go over 10 ways your company can improve video production efficiency and add value to your overall marketing strategy.


10 Ways to Improve Video Production Efficiency

Here are 10 ways to improve your video production efficiency and make the most of your video marketing strategy.


1. Plan and Organize 

State-of-the-art shooting equipment alone doesn't guarantee quality video production. You need to be organized and well-prepared for your video shoots. Your final product will appear unprofessional and sloppy if you wing it.

Plan where exactly you wish to film your video, the items you'll need, the characters involved, etc. While the professional team you hire will take care of this, you need to inform them about specifics. So, always have a plan ready.


2. Identify Your Target Audience 

You can't possibly aim your message at everyone. A lack of clarity regarding your ideal viewer demographics will only dilute your message and video content.

How you write your script, shoot your video, and edit it will depend on your target audience.

Consider who you want to show this to and where they typically hang out online before deciding where to distribute it.


3. Create a Storyboard

The best marketing videos result from careful planning and preparation. So, consider creating a storyboard and shooting script before setting up the camera equipment. Storyboarding can help you determine precisely which shots you'll need.


4. Take B-Roll Footage Into Account

As the name implies, B-roll is any video that isn't of your main subject. Let's say you're recording an explainer video to showcase your software. Determine what footage you'll need before filming your main subject.

Keep in mind that you can never have enough B-roll footage.


5. Use the Rule of Thirds

The rule of thirds recommends framing your subject off-center and dividing your shot into thirds on both the horizontal and vertical axis. In contrast to a straight-on, centered shot, it adds movement and life to your shot.

One of the fundamentals is using the rule of thirds. Although it might not seem remarkable, framing your shot this way makes it simpler for the eye to read and produces a significantly more visually appealing shot.


6. Set Your Camera's White Balance and Focus Manually

Although many cameras have an auto-white balance feature, we advise learning how to set it manually. By doing this, you can take pictures without depending on your camera to get the colors right. The auto-focus feature can also ruin your recording when it goes in and out of focus while trying to locate your subject in dimly lit scenes. Thus, doing it manually is almost always better.


7. Editing Is Key

Make sure your content is exceptional and appropriate for your target audience. Edit your video to make sure it's brief and to the point. Remember, you only have a brief window of time to grab (and keep) your audience's attention, so your video's opening should be engaging, educational, and relevant to them, so they clearly understand the message.


8. Align the Video to Your Goal

Your video's effectiveness and its emotional impact on your audience will be greatly influenced by its tone, structure, and pacing. Create tension and drama by positioning shots in accordance with your storyboard and script to tell a story that you'd find compelling.


9. Don't Overdo the Effects

Don't use the zany effect presets that come with your editing software radial wipe transitions, star wipes, or any others should be tossed out the window. The more you emphasize your editing and transitions, the cheaper and more unprofessional your video will appear. Use basic cross-fades to move from one shot to another if you must. Instead of using editing software, let your content speak for itself.


10. Be Mindful of the Platform

When editing, keep the location in mind where your video will be displayed. Is it for Facebook, YouTube, or your website? Each platform has its own requirements.

If you want people to follow along without sound on Facebook, where 85% of viewers watch videos without sound, you should use captions.

The first 30 seconds of your YouTube video should be as engaging and attention-grabbing as possible because views on the site are only recorded after someone watches for 30 seconds or more.