Video marketing has become an essential part of marketing strategies in today's dynamic marketing mix, where short clips and impactful ad films are engaging audiences more than ever.

If you have recently come up with your brand, irrespective of what you sell, you can expand your clientele within a short period through effective ad films that echo your brand value. Your brand should not only signify the products you sell but also express to your target audience how you can bring value to them. This can only be achieved when you present a well-thought audio-visual that intricately showcases your brand value while engaging with your audience. How do you go about this and generate leads?

This article will help you have an understanding of the different types of ad films you can opt for to maximize your brand awareness and grow your business. Read on to find out!


6 Types of Ad Films Your Brand Could Use


1. Branding Ad Films

When launching a product in a competitive market, you must create and nurture an emotional connection with your target audience so that they remember you and can connect with your brand value.

A great way to achieve this is through branding ad films that show your brand history, how it was conceived, and the true intention behind the brand. Briefly put: how your brand addresses the customers' pain points and how it contributes to society as a whole.

There are reputable ad filmmakers in Bangalore who can strategically curate such ad films to convey your brand message to your target audience.


2. Product Launch Ad Films

Did you know that 64% of consumers purchase only after watching a product video? Surprising right? That's exactly how important product films are, as they help viewers understand your product in detail, what it does, and streamlines the buyer's journey, moving many from the awareness stage to the consideration stage.

You can consider shooting ad films for your brand when new product launches happen and sharing them via social media, your brand's YouTube channels, and email marketing to reach a larger audience and create awareness about your product.

The secret to having an engaging product launch video is by doing something outside the box that conveys how your product is different from your competitors.


3. Testimonial Video

Testimonial videos are effective and go a long way in establishing brand authenticity and awareness. An ad filmmaking that features your clients sharing their experience with your brand and how it benefited them will help you acquire positive ratings and prove helpful to customers looking for the products and services you offer.

Testimonial videos convey that you care about your customer's journey and help others trust your brand enough to purchase or consider acquiring your services.


4. Process Ad Films

Process ad films explain how to put together or use a product meaningfully while subtly promoting the product or service. If you want your customers to understand how your products can be used, then opting for ad filmmakers who curate process ad films is a great idea to advertise your brand.

Often, customers need clarification about the usage method and skip to the next available brand that deems fit when they don't have a clear idea. Process advertisements?compensate for this knowledge gap in customers and augment a brand's products to its target audience.

You can strongly advertise your product by sharing these ads on YouTube, social media, and your website blogs.


5. Advertisement Films for Social Media

Social media has become an elixir for most brands as they continue to utilize the power of social media to the fullest to acquire new customers and increase brand awareness. An ad film for social media can help you advertise your brand products while preaching your brand value.

To create social media advertisement films that make a buzz, consult ad filmmaking companies who have been experts in the industry for a long time and know what's trending to create social media videos that help your products reach the right audience.


6. Commercials

It's no secret that effective commercials have always been game-changers in breathing life into a product and helping it maximize engagement. By consulting the best ad filmmakers in Bangalore, you can curate commercials that leave an impression on the viewers and increase your brand reach phenomenally.


Make the Best Ad Films and Grow Your Audience!

While you consider different types of ad films for your brand, it is important to understand your target audience and consumer behavior before investing in ad films. With the right amount of creativity and emotional touch, advertisement films go a long way in helping brands grow faster.

If you're looking for a professional ad filmmaking company in Bangalore, Capture Crew has the best team of professionals who can curate creative ad films that boost your brand products and services and reach out to a larger audience.